The Clocksmiths

The ClockSmiths


The Clocksmiths are a two person team of web and branding/ identity designers. The site is both in the parallax and responsive format and I think it is arranged and designed beautifully. It’s providing me with a ton of ideas about how to design my own site.

Color:   What makes this site stand out is the use of a simple monochromatic pallete with a copper accent color (which is sparingly used). Simple color blocks create divs and arrange the information.

Language: The designers have two sites, one in Italian and the other in English (there are times when both languages are used)

Portfolio: I’ve been looking at good portfolio sites to model my own after and this one is brilliant. The designers solve the problem of being able to show print publications by using gif animations to show the project in it’s entirety, a single photo never does something like that justice.

Navigation: I think it was fine to rotate and move the nav to the left and right side of the screen with small indicators that serve as breadcrumbs – they trigger full screen pullouts which display more portfolio work. It simply makes the site more interesting. Sometimes I think it makes it a tad confusing though.

Mood: This is one of the pages of the site that I think is gorgeous. Simple blocks of images and animated gifs within the same color pallete. Just a nice thing to look at- I don’t think all of it is their work, I just think these are the things that inspire them.

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Overall, I enjoy this site’s simplicity and navigation on top of the Clocksmith’s design ability.


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Final page