Industrial Design

Class 7: Medium, Rare

“All things are difficult before they are easy.” – Dr. Thomas Fuller



“normal” flow versus non-normal, I guess.  An exercise for the beginning of class:

<div style="width:200px;margin:5px;border:solid thin black;">
This is the first div. It's 200 pixels wide with a 5px margin around it.

<div style="width:390px;height:20px;margin:10;border:solid thin black;">
This is a wider div.

<div style="width:400px;margin:15px;border:solid thin black;">
This is a div that's a bit wider than the second one.




“The Medium is the Message” How does this medium change the process of doing art? How is it different for you, what are some of the differences that matter?

“The Medium is the Message” (more)

Paola Antonelli

Tim Brown (Design Thinking, Ideo)
Tim Brown asks, where do good ideas come from?  What is inspiration, what does empathy offer us?

“Not so long ago, Tim Brown recounts, designers belonged to a “priesthood.” Given an assignment, a designer would disappear into a back room, “bring the result out under a black sheet and present it to the client.” Brown and his colleagues at IDEO, the company that brought us the first Apple Macintosh mouse, couldn’t have traveled farther from this notion.

At IDEO, a “design thinker” must not only be intensely collaborative, but “empathic, as well as have a craft to making things real in the world.” Since design flavors virtually all of our experiences, from products to services to spaces, a design thinker must explore a “landscape of innovation” that has to do with people, their needs, technology and business. Brown dips into three central “buckets” in the process of creating a new design: inspiration, ideation and implementation.”

Tim Brown on Change By Design from IDEO on Vimeo.



  1. Please post an entry in your blog.  Take a screenshot of your favorite site and explain why – in a full paragraph at least – you like it so much.
  2. Revise your eCard, animate it, make it wiggle and shine.  Finish it for next week.
  3. We will meet at 10 PM ONLINE next sunday night for a 1 hour class that focuses on gamesalad.  Make sure you are ready.

Street Art: D*Face

Critical Cultural Concept: Community,
Collaborative art
As Social Media in the form of facebook and twitter, for instance, change the face of how we interact with the web, how might that change art?

Class 4: Science, Engineering & Art

“It’s all about one thing: creative problem-solving to get the story out.”—Robert Greenberg, R/GA

Nobody Beats The Drum – Grindin’ from Nobody Beats The Drum on Vimeo.

About not being so good.

Discussion: Often I make the pretense of being opening minded to promote discussion, but today I would like to share my belief and begin our conversation there:

I don’t feel the scientific method is different in whole cloth from an interactive designer’s user-oriented design process, nor do I believe that the material constraints of an engineer’s formula differ entirely from the aesthetic constraints a mature painter adopts when they possess a style. I contend the artificial distinctions between the engineer, scientist and artist are antiquated notions more suited to industrial thinking than to the service economy the world is beginning to embrace. Was Da Vinci a scientist, painter, artist, businessman, inventor… or are those distinctions really useful? Are they really so different? Isn’t it more interesting to call him an observationalist or an explorer? What are you? Are you JUST an artist? Aren’t you a whole lot more? Maybe a musician, a friend, a brother or sister, a lego savant, a dabbler, a student? What we find over and over again is that great artists are also great deal makers, often idea-hungry news hounds, fabulous communicators, engineers, and scientists.


Introducing: Biomemetics, Ross Lovegrove
Please watch:

Known as “Captain Organic,” Ross Lovegrove embraces nature as the inspiration for his “fat-free” design. Each object he creates — be it bottle, chair, staircase or car — is reduced to its essential elements. His pieces offer minimal forms of maximum beauty. “Lovegrove’s specialty is in qualifying the present moment in design, rather than restyling the past, by employing new technologies with new materials to define new shapes.” – New York Times



  1. Make revisions on the hotel homepage design, design an internal showing the various rooms.
  2. Find a website that you love with multimedia, animations or some sort of immersive vivid media experience. write a paragraph on why you love it and link to it on the blog.
    Every week from now till the end of class you will need to write a short paragraph your blog entry.
  3. Using the royal slider, make an interactive animation about your feelings for “winter”. There must be at least 5 slides. Download it here.

Learn more: Biomimicry

fun? But does it float?
Another reason to play video games:

By |September 28th, 2013|art363, Classes, Illustrator, Industrial Design, Lovegrove|Comments Off|