Isotope

 

I am critiquing Brett Shinsky’s assignment 4: The Hotel Homepage Redesign. I find his redesign very impressive, what I like most about this work is the sleek and clean feel. The font used is sans serif and modern and he uses hierarchy well to distinguish titles and subtitles from body text. I am a fan of the blue, white and silver reduced color palette and the images give a nice touch as the viewer can clearly see what he/ she is looking to purchase. The top banner is neat and stands out; the tabs are clean and organized as well. If I could change one thing, I would make the call to action banner larger so; it doesn’t stand out as much and I feel that it should because the objective of the website is to allow people to book a room at this hotel.