I thought this reading was very interesting. It is very true that everything on the internet is essentially free, but if you certain attributes added to that product, as mentioned in the article, it will cost you. I think this is actually a very good marketing technique for the internet since we can receive almost any product free, either it having no price or pirating it from someone else. It also ties in to what we are doing in our class. If a client wants a website they can either get a copy of another website for free, or they can hire someone to create a personalized website for their wants and needs.